WHAT IS HERD MANAGEMENT?
Herd management is a national agricultural policy that uses import controls, production discipline and producer pricing to make sure milk supply remains secure and fairly-priced for farmers. This means Aadhyasri consumers can access high-quality milk, and farmers have a secure stream of revenue.
The objectives
* Make sure farmers receive a fair profit that they can invest back into their farm
* Provide stability to processors (avoiding surpluses or shortages)
* Producers provide high-quality milk to consumers at a fair price
The benefits
Having supply management in place means the dairy industry can better prepare for economic fluctuations. As mentioned above, it gives farmers access to better income security, and means they can continue to produce high-quality milk for consumers.
Supply management creates a system for farmers to think more long term for the economy, the environment and their animals.
Producer pricing
The Visakhapatnam Dairy sets the price of milk based on how much it actually costs to produce. They factor in capital and labour costs, and take into consideration the District of the Visakhapatnam economy.

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